Spotify is the hit streaming service offering access to millions of songs, podcasts and even videos. Spotify comes in two forms: Spotify Free, which incorporates the occasional advert, and the paid-for Spotify Premium. And the streaming service is to kill the unscrupulous practice of using workarounds to block ads, with the introduction of an update.
The new Spotify update is a crackdown on Spotify Free account holders who exploit third-party apps to block pop-up ads at the end of a song.
The new Spotify update enables the account’s suspension upon detection of these ad-block users.
Spotify has this week drawn up stricter Terms of Service deal with users who bypass the app’s free version ad breaks in between songs.
To rid the free Spotify version of ads, users have brazenly come to rely on third-party apps to bypass the ads
The essentially transforms Spotify into its paid subscription version.
Both using and creating these bypass tools is sufficient to receive a ban from Spotify.
It is currently unknown whether Spotify will additionally IP block these offenders.
And a repeat offence would result only in a temporary ban, and users could regain access after re-installing or upgrading to Spotify Premium.
And it was only if the offence was again repeated that Spotify would send a ban notification to their emails and take down the users’ accounts.
The new Spotify terms immediately ban those detected using adblockers.
The strict crackdown is likely to stem significant revenue losses for the streaming service.
Currently, the majority of Spotify’s revenue stems from their Sotify Ppremium subscription fees, with the rests arriving from adverts.
There were 191 million monthly active users of Spotify according to the company’s official 2018 report.
Spotify adverts on the free version are primarily promoting their Premium version instead of other product.
Nevertheless, the crackdown on these third-party app users not only protects their revenue, but also their overall security.
For example, third-party apps extend beyond app features, such as accessing user data and other important account details.
Free version users are therefore heavily discouraged from trying out ways to bypass the ads through third-party app means as the ban will surely find them.
It is not yet clear what security measures the Spotify app will have next month.