Apple has major plans for your television and the big-screen shake-up is beginning today with the launch of the all-new Apple TV app.
The US technology firm has just announced that its latest update is available now on iPhone, iPad and Apple TV devices.
And, in a move that will make it even more accessible to users, Apple is also releasing this new app on some Samsung television with all 2019 and select 2018 models now compatible with the service.
The new Apple TV app aims to bring all the content you enjoy watching into one place with your iTunes library now sitting alongside programming from platforms including the BBC iPlayer, My5, ITV Hub and Prime Video.
Along with making it easier to view a swathe of shows and movies, the Apple TV app will also help you find more of the things you like with personalised and curated recommendations of shows and movies from more than 150 video apps and streaming services.
There’s also some new subscription services coming to the app with users in the UK getting access to StarzPlay and Smithsonian with Apple confirming more options will be coming over time.
Subscribers to these services can watch and download shows and movies both online and offline plus up to six family members can share these subscriptions to Apple TV channels using just their Apple ID and password.
As part of the TV app, you’ll also find a dedicated Kids section which highlights editorially handpicked shows and movies for children of all ages.
And movies you purchase on the iTunes Store will instantly appear within the app with many now available to view in stunning 4K HDR quality without having to pay any extra fees.
Apple says that the all-new Apple TV app is available from today for iPhone, iPad and Apple TV customers in over 100 countries, and will be available on Mac this autumn.
Also starting from today, with AirPlay 2-enabled Samsung Smart TVs, customers can effortlessly play videos and other content from their iPhone, iPad or Mac directly to their Samsung Smart TV.
Customers with eligible VIZIO, LG and Sony smart TVs will be able to enjoy AirPlay 2 and HomeKit support later this year.
The news of this update comes ahead of the next big launch with Apple TV+ expected to begin broadcasting original and exclusive content later this year.
There’s been a huge boom in online movie and TV content over the past few years and Apple clearly wants to take a bite out of this ever-growing market.
Netflix and Amazon currently dominate with millions of customers tuning in every day to binge on movies and original content.
However, Apple has made a serious statement about its plans to get viewers switching to its Apple TV+ service.
Although full details remain scarce we do know some of the names that will be producing and staring in its content.
Many of these Hollywood heroes took to the stage at the Steve Jobs theatre during Apple’s big March keynote and include Steven Speilberg, J.J. Abrams, Jennifer Anniston, Reese Witherspoon, Steve Carell and Oprah Winfrey.
More will be announced later in the year when Apple officially releases the new service in over 100 countries.
There’s no word on price but expect all to be revealed in the coming months.