With hype around blockchain fading, organizations are starting to seek out use cases for the technology, according to Gartner.
By 2023, blockchain technologies are poised to support the global movement of $2 trillion worth of goods and services annually, according to Gartner research. But many companies are still struggling to figure out how they can successfully use the distributed ledger technology.
Now that the hype has faded, the blockchain market is settling into a nice groove, said Avivah Litan, vice president and distinguished analyst at Gartner. “It’s not a big revolution—it’s a gradual evolution with incremental improvement,” Litan said. “But there are some good, solid use cases where blockchain is being used as a shared single version of the truth, for audit trains, record keeping, and asset tracking.”
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Blockchain adoption is steadily increasing, according to Gartner research, moving from about 1% of organizations running product pilots to 3.3% in the past year.
Much of the enterprise hype around blockchain was tied to the price of Bitcoin, Litan said. But with that hype dissipating, companies are beginning to find actual use cases and possibilities that the technology offers that didn’t exist before.
For example, about 70% of extra virgin olive oil sold in stores isn’t actually extra virgin, Litan said. In the future, with blockchain, you will be able to go to the store, take a photo of a barcode or QR code, and trace the provenance of that olive oil to ensure its quality.
“Those projects are still being piloted, but that’s where it starts getting transformative, because the blockchain enables multiple parties to participate in this multi-party business process, where no one is in control,” Litan said. “You can’t get that with other technologies.”
The world is about five years away from blockchain becoming mainstream, Litan predicted, in large part because major corporations like Walmart are just now beginning to use it.
“Blockchain is just going to be a pillar,” Litan said. “It’s not going to be the key point of the project, but just the data structure for sharing information across multiple parties, so everyone operates off the same page.”
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Top challenges to implementing blockchain
Despite the potential opportunities, organizations still face the following challenges when it comes to implementing blockchain, according to Litan:
Because blockchain is not yet a mainstream technology, there are very few professionals with skills in this area, Litan said. Many companies are looking to consulting firms or vendors for assistance, but then worry about lock-in.
Few standards around blockchain use exist, which is a particular problem for fields like healthcare, Litan said. “Until you have standards, you really can’t share information in the classical sense,” she added.
- Integration with legacy systems
Blockchain must integrate with legacy technologies so that businesses can exchange information in a meaningful way, Litan said. In some industries, this is a major obstacle.
- Lack of understanding of what blockchain is
“People just don’t understand the technology, or know what it’s good for,” Litan said. For enterprise success, blockchain needs to be a consortium effort—never something used only internally, she added. A lot of this comes down to a lack of governance as well, Litan said.
“There are a lot of challenges, but everything starts out like this,” Litan said. “It’s always going to be immature until you get your feet wet and start working with it.” Start small, on a narrow but important project, she recommended. For example, a hospital group shouldn’t jump right into adding electronic health records to the blockchain, but might instead work on creating a provider directory that multiple agencies share a right to.
“There isn’t a single business that can succeed if it doesn’t have multi-party business processes—every business is either buying or selling to another business or customers,” Litan said. “Blockchain solves a problem, because you have this immutable audit trail, and no one can really argue about what happens.”